About

Mandela Mile is an annual observance and global leadership challenge that runs between 08 April (Kofi Annan’s birthdate) and 18 July (Nelson Mandela’s birthdate).

It is a designated time period for remembering and celebrating these two legendary world leaders, amplifying the voices of mindful leaders today and reinvigorating their steps towards a freer, fairer and more peaceful world.

Year round, Mandela Mile is committed to nurturing a community of natural leaders worldwide, who are inspired, ready to speak out and rebuild our world.

Story

The Elders was founded by Nelson Mandela on 18th July 2007 (his 89th birthday) and chaired by Kofi Annan between 2013 and 2018.

In July 2017 The Elders marked their 10 year anniversary by launching a year long #WalkTogether campaign which called for people everywhere to continue Nelson Mandela’s Long Walk To Freedom.

Inspired by this, Mandela Mile launched in July 2018, mobilising thousands of people around the world to join the Elders by ‘going the extra mile for peace, health, justice and equality’.

On 18th August 2018, exactly one month after walking together with fellow Elders, activists, civil society and Sparks of Hope in Johannesburg to mark the centenary of Nelson Mandela’s birth, Kofi Annan passed away.

In his honour, Mandela Mile continues to serve as a living tribute to all those who have dedicated their lives to securing our basic human freedoms.

Mandela Mile began in 2018 inspired by The Elder’s WalkTogether Campaign, which was led by Kofi Annan to mark Nelson Mandela’s Centenary. On the day official Mandela Mile walks took place in multiple cities across the globe including; London, NYC, Lagos, Accra and Johannesburg and the Mandela Mile facebook following reached 15,000 new followers in just 2 days.

Sadly, on 18th August 2018 (exactly one month after the world came together to celebrate Nelson Mandela’s centenary), Kofi Annan suddenly passed away.

In 2019, Mandela Mile continued on #forKofi. In his memory, we expanded upon our Global Mandela Day Walks and Celebrations, to include: Soweto, Sao Paolo, Kingston, Berlin, Luton, Bali and Oslo, whilst our facebook following grew by 200% reaching 46,000. By way of support, Out There Impact in partnership with Vodacom and MTN sent the Mandela Mile campaign out to over 117,000 mobile users across South Africa. The campaign generated a click through rate of 4.62% (46 x better than industry benchmarks).

In 2020 and beyond, we are committed to fostering a community of natural leaders worldwide, through our year round programme of work.

Freedoms

The below declarations were inspired by the Freedom Charter, which was adopted in 1955 by the Congress of the People in Kliptown, Soweto Township, Johannesburg SA. The Mandela Mile global community is pioneering discussions about what freedoms matter most to people today.

Which of the below declarations resonate most with you?

Team


EXECUTIVE LEADERSHIP

Shanthi Annan

Founder & Director

Rachel Haughey

Producer

Carmen Romero

Global Partnerships

Phoebe Gill

Leadership Training


ADVISORY GROUP

Geoff Thompson MBE

Youth Charter

David Wardrop

Westminster UNA

Shevanne Helmer

Helmer-Fresson

Ben Leon

Bravo Lima


CORE SUPPORTERS

Mandela Mile is supported wholly by global community contributions.
Our core supporters are committed to nurturing a community of natural leaders worldwide and to continuing the legacy of Nelson Mandela and Kofi Annan.

For more information on joining our global supporters community email stepup@mandelamile.global

“Together we can go the distance for a free, fairer and more peaceful world.”